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Event for hummel on SoMe.
We developed the event 25:7 on instagram. 25:7 is the moment when night turns into day. At that exact moment the magic happens. Take a picture of your 25:7 moment and upload it to instagram.
Maybe the sneaker will be yours.
Location: Copenhagen area
Collab event
Pernfors which was made in the 80s and is being introduced in limited numbers.
Mikael Pernfors is a Swedish tennis star who never really made it and only became 10th in the world rankings. Hummel made the shoe in the 80s hoping that Pernfors would win a lot of championships and become famous. In this campaign from now on, Hummel makes a bit of fun of itself and the time the shoe came from and a very clear kitsch erotic tone. The shoe was re-produced in a very limited number.
Location Copenhagen
