Living
is..

Anders Majgård was employed at In Wear in the 90s and created a campaign called “living is” It’s been a long time but we still think the campaign is something special within Scandinavian fashion and still relevant. InWear still uses the now iconic photos by Rene Toft Simonsen and we regularly get emails from old fans around the world who want pictures or catalogues. At the time, In Wear and Matinique were some of the biggest fashion brands in Northern Europe.