Jump
food
More healthy food in sports. We have designed and developed campaigns for a new sports café around Denmark, which we called jumpfood. The brand challenged the traditional menu of fries, slot ice, remoulade and sausages at stadiums and sports venues. Basically, we want to encourage athletes to eat healthier. It was an important signal that healthy food is not boring and at the same time helps you perform better. The initiators of the campaign were the Ministry of Food, Copenhagen Food House and the Danish Heart Association.
Location: Copenhagen and Albertslund
jumpfood springer
ud i din stadion cafe
Jumpfood er ikke junkfood.
Det er fastfood på en helt ny måde.
Udviklet specielt til alle jer, der skal tanke op før eller efter træning, og gerne vil have hurtige, enkle måltider tilberedt med sund fornuft.
Alle måltiderne i Jumpfood er lavet efter de samme principper. Vi bruger årstidernes friske grøntsager, vi bruger fuldkornsvarianter af brød, ris og pasta og vi lægger stor vægt på velsmag og høj kvalitet. Velbekomme!
It should be fun and festive to eat jumpfood while also being healthy and energized.
Colorful labels can transform boring packaging into jump branding
derersportigomad
