Mus
holm
Muscular Dystrophy Foundation is one of Denmark’s largest NGO organizations. Musholm is their sports, holiday and conference center. Musholm is designed in a universal architecture and design that has room for differences. This means that everyone with functional impairment can develop more freely in relation to, for example, rooms, sports, nature, beach, restaurant. Musholm is a place where all types of people mix effortlessly with each other, athletes, holidaymakers and conference participants, – so you can risk being inspired.
We have designed the identity for the entire center and developed their communication.
Location: Korsør
Musholm’s logo design has been based on Musholm architecture and the distinctive skyline the architecture has
Musholm’s silhouette is transformed into many different designs and expressions.
wayfinding
Musholm sportswear identity
Doors with distinctive colors look visually impaired can see the difference
Mo
d
We have designed conference rooms that also express attitude and inspire conference guests to approach work tasks in a new way.
Meeting room Jump and learn.
Design and photo were developed as inspiration for conference guests based on Musholm’s core story and for SoMe exposure
Konf
eren
ce
Musholm core story everyone can’t do everything but everyone can do something.
Muscular Dystrophy Foundation campaign decorate the meeting room “against”
Room for differences is the main story Musholm and the Muscular Dystrophy Foundation develop your content from. You could say that Musholm is the materialization of this message. We have developed the story and universe
Ko
nf
er
en
ce
You risk being inspired
All people with and without disabilities can hold conferences here due to the well-thought-out design of the buildings. But this also means that Musholm does not look like an ordinary conference center. Here you will meet diversity and people in all forms. Musholm is simply a different take on a conference center. Therefore, the Musholm SoMe campaign should have a different starting point.
