Lean
back
The Lean Back campaign was developed based on the desire to have more focus on Scandinavian design tradition and lifestyle. A parameter that has become more and more important over the years. Furthermore, the campaign should have its foundation in the patented functions that make Stressless unique on the market. All the functions are activated when the user leans back. Therefore, Lean back campaign.
Location: Copenhagen, Roskilde, north coast of Sjælland, North coast of Jutland, Skagen and Malmø Sweden
In order to support the Stressless story and create a universe that also conveys a more holistic way of looking at a home, we develop the insight behind the design with editorial articles on break culture.
In order to support the Stressless story and create a universe that also conveys a more holistic way of looking at a home, we develop the insight behind the design with editorial articles on break culture.
