Stress
less
We have been working with Stressless for almost two decades. The fundamental task was to create differentiation for the Stressless brand in a very competitive international market. We had to develop an international expression and question that could be understood and make sense all over the world. That is to say very visually and with simple texts. These visual concepts have been used by advertising agencies from Asia to the USA and on all platforms 360 degrees.
Location: Copenhagen, Roskilde, north coast of Sjælland, North coast of Jutland, skagen and Malmø Sweden
imagine comfort
The recliner market is very competitive and people
like to copy other people’s designs. A bold way to
differentiate ourselves was to give the products a
signature color every year. To highlight the color, we
made the backgrounds black and white.
Billboard Asien
imagine comfort
Billboard Asien
Home cinema is a special segment. Stressless comfort zones and technology create an intense and
present experience.
We have executed the Stressless theme in many different ways throughout the 18 years we have worked together.