Syd
bank
Sydbank is Denmark’s 4th largest bank. Sydbank differentiates itself by being the close bank, the large but local bank. A culture that lives in the bank is to be close to its customers and their needs. Therefore, we developed a life phase project that describes exactly where a customer is at right now in their life. An insight the bank’s advisor and the bank would expose to the different customer groups.
Location: Copenhagen area
Sydbank developed some spectacular tactical
campaigns that included something as rare in
the finance sector as humor.
You Are Not a Number is a tactical campaign that exposed that Denmark’s 4th largest bank had a different view of customers than the the largest
The Finance Talent campaign is a tactical campaign developed based on the insight that there is a high demand for skilled employees. The campaign targets young people in schools.
With us… business campaign is a tactical campaign against small businesses and farmers. These customers have been a central part of Sydbank’s history and the bank’s story about the principle of proximity.
